Chapter 13: Explorative research: an unexploited opportunity for entrepreneurship research
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Methodological solutions in entrepreneurship research have become diversified, and awareness about the differences between the European and US orientations has grown. As Welter and Lasch (2008) conclude, the differences between US and European research concern, for example, methodological openness and contextual dimensions of entrepreneurship. As Brush et al. (2008) and Edelman et al. (2009) argue, US-oriented research follows the normative strand of science, whereas the European approach is more innovative and thus more open to criticism as well. Hjorth (2008) also anticipates that in future the Nordic approach in particular will entail cultivating creativity, imagination, experimental and playful approaches, and passionate curiosity, and Wiklund et al. (2006) predict that entrepreneurship as a field is moving in the Nordic direction. By using the metaphor of an explorer, they anticipate that – if this metaphor holds true – these modern explorers will still face perils in the process of discovery and in the process of repatriating their findings in their home cultures.

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