Edited by Dimitris G. Assimakopoulos, Ilan Oshri and Krsto Pandza
Chapter 10: Communicating synthetic biology: a conceptual framework to position developments in biotechnology
10. Communicating synthetic biology: a conceptual framework to position developments in biotechnology Davy van Doren and Thomas Reiss INTRODUCTION Communication has proven to be important in managing processes of innovation related to firm behavi...
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