The Rise of Trade Fairs in the Asia-Pacific Region
Edited by Harald Bathelt and Gang Zeng
Chapter 4: Internationalization and knowledge-based strategies of European trade show organizers in Asia: the case of Messe Frankfurt
4. Internationalization and knowledge-based strategies of European trade show organizers in Asia: the case of Messe Frankfurt Diego Rinallo and Francesca Golfetto INTRODUCTION Various observers have highlighted the state of maturity (and, possib...
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