The Rise of Trade Fairs in the Asia-Pacific Region
Edited by Harald Bathelt and Gang Zeng
Chapter 10: Building relationships at local trade fairs in Japan: a case study of the Suwa Area Industrial Messe
10. Building relationships at local trade fairs in Japan: a case study of the Suwa Area Industrial Messe Yutaka Yokura INTRODUCTION Recent studies on innovation and knowledge creation emphasize the role of temporary geographical proximity (Maskel...
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