Chapter 21: Community, creativity and innovation
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Creativity and innovation are central to the competiveness of businesses and nations in the current era. Social interaction embedded in communities is increasingly recognized as a rich source of creative activity. Hence, communities are being nurtured and adopted by business organizations with the purpose of promoting and appropriating the creative and innovative potential that they offer. This chapter aims to critically examine the relationship between community, creativity and innovation to reveal how community can facilitate creative and innovative activity. The chapter begins by considering the concepts of community, creativity and innovation before going on to explore the creative potential of community through a review of the communities of practice approach to understanding and facilitating learning and knowledge generation. This is followed by an examination of different types of community as sites of creativity and innovation. The potential of communities to inhibit creativity and innovation is then considered before brief conclusions are drawn.

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