The Elgar Companion to Innovation and Knowledge Creation
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The Elgar Companion to Innovation and Knowledge Creation

Edited by Harald Bathelt, Patrick Cohendet, Sebastian Henn and Laurent Simon

This unique Companion provides a comprehensive overview and critical evaluation of existing conceptualizations and new developments in innovation research. It draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion brings together leading scholars to reflect upon innovation as a concept (Part I), innovation and institutions (Part II), innovation and creativity (Part III), innovation, networking and communities (Part IV), innovation in permanent spatial settings (Part V), innovation in temporary, virtual and open settings (Part VI), innovation, entrepreneurship and market making (Part VII), and the governance and management of innovation (Part VIII).
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Chapter 32: Innovation through trade show concertation

Francesca Golfetto and Diego Rinallo

Abstract

Concertation is a process that allows firms (particularly small and medium-sized enterprises) to effectively cooperate in developing dominant product designs and styles. Concertation is centered on the activities of trade shows that provide a platform for collective action by providing the participating actors with commercial and promotional benefits. Like standard-setting committees, these collective marketing events may be understood as commercialization networks that, especially in the context of fragmented industries, are able to mobilize and coordinate a great number of competing firms’ individual innovative efforts towards common trajectories. Specifically, we present the case of Première Vision, Europe’s leading clothing fabric trade show. After a background description of the key features of innovation processes in the clothing textile industry, we describe Première Vision and analyze the concertation process, as well as the key actors involved in each of its phases. We conclude by discussing the contextual characteristics that make concertation processes possible and highlight our contributions to the literature on innovation and standard affirmation.

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