Rational Decision-Making within the Bounds of Reason
Edited by Morris Altman
Chapter 7: The beauty of simplicity? (Simple) heuristics and the opportunities yet to be realized
7 The beauty of simplicity? (Simple) heuristics and the opportunities yet to be realized* Andreas Ortmann and Leonidas Spiliopoulos INTRODUCTION In this chapter we focus on the history of fast and frugal heuristics, as sketched out comprehensively...
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