Handbook of Behavioural Economics and Smart Decision-Making
Rational Decision-Making within the Bounds of Reason
Edited by Morris Altman
Chapter 27: Seeing and knowing others: the impact of social ties on economic interactions
Astrid Hopfensitz
Extract
27 Seeing and knowing others: the impact of social ties on economic interactions* Astrid Hopfensitz 1 INTRODUCTION Most economic interactions concern situations where two or more people meet and interact. A seller is approached by a buyer either o...
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