Policies, Practices and Positioning
Edited by Per Olof Berg and Emma Björner
This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ‘societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
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- Branding Chinese Mega-Cities
- Introduction: setting the scene
- PART I: Chinese mega-cities in the making: policies and governance
- Chapter 1: Developing and branding a polycentric mega-city: the case of Shanghai
- Chapter 2: Governing by the state: a study of the literature on governing Chinese mega-cities
- Chapter 3: Urban brand systems: an example from the Bohai Sea Economic Zone
- Chapter 4: Branding sustainable cities in China: global standards and local specificities
- Chapter 5: Promoting mega-city development through metropolitan governance: the case of the Pearl River Delta region
- PART II: City branding and positioning: practices, principles and professions
- Chapter 6: Imagineering Chinese mega-cities in the age of globalization
- Chapter 7: City branding in China: practices and professional challenges
- Chapter 8: Strategic communication of megacity brands: challenges and solutions
- Chapter 9: Branding city destinations: experiences of two metropolises in China: Hangzhou and Xi'an
- Chapter 10: (Failed) mega-events and city transformation: the green vision for the 2004 Olympic village in Stockholm
- Chapter 11: Heritage's place: heritage narratives in Chinese city promotional films
- Chapter 12: Open sourcing the city brand
- PART III: Positioning cities: performance, distinctiveness and imaginaries
- Chapter 13: Catwalking the city
- Chapter 14: Innovation branding for FDI promotion: building the distinctive brand
- Chapter 15: Place-based brands: product origin, brand channels and global circuits
- Chapter 16: The making of the copy-cat city: accreditation tactics in place branding
- Chapter 17: Climate change politics and Hangzhou's 'green city making'
- Conclusion: branding a different species of cities?
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