Edited by Lucia A. Reisch and John Thøgersen
Chapter 20: Behavioural economics, consumption and environmental protection
20. Behavioural economics, consumption and environmental protection Cass R. Sunstein Why do consumers choose as they do? Economists and social scientists have long answered by assuming that consumers are ‘rational’, in the sense that they maximize...
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.