Handbook of Middle Management Strategy Process Research
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Handbook of Middle Management Strategy Process Research

Edited by Steven W. Floyd and Bill Wooldridge

The premise of this volume is that the complex social processes that animate strategic decisions involve not only top-level executives, but also middle managers distributed throughout the organization. Designed for doctoral students and others interested in middle managers and strategy process, the Handbook integrates the threads of scholarly work in this domain and charts a course for future research. Chapters are written both by scholars who have ‘paved the way’ for the middle management perspective and scholars who have done recent, cutting edge research from this point of view.
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Chapter 15: Choreographies we strategize by: using video methodology in the study of embodiment

Philip Gylfe


This chapter shows how the use of videos can be used to “fill in spaces” left by more conventional qualitative methods focused on verbal transcripts or audio recordings. Visual behaviors such as pointing, gesturing, shifts in bodily position, and so on, provide important insight into how middle managers enact their strategic roles. The author shows how video data can be used in conjunction with other data sources (for example, verbal transcripts, field notes, documents), and identifies three analytical stages: “detailing,” “sequencing,” and “patterning.” The chapter connects specific types of behaviors (movements, use of material objects, and gestures) to managers’ integrative and divergent roles, and presents two vignettes from a video shadowing study to illustrate the methodology’s potential. This chapter contributes to the middle management strategy process literature by introducing and providing an overview of a potentially powerful, and increasingly practical, research methodology.

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