Edited by Steven W. Floyd and Bill Wooldridge
Chapter 15: Choreographies we strategize by: using video methodology in the study of embodiment
This chapter shows how the use of videos can be used to “fill in spaces” left by more conventional qualitative methods focused on verbal transcripts or audio recordings. Visual behaviors such as pointing, gesturing, shifts in bodily position, and so on, provide important insight into how middle managers enact their strategic roles. The author shows how video data can be used in conjunction with other data sources (for example, verbal transcripts, field notes, documents), and identifies three analytical stages: “detailing,” “sequencing,” and “patterning.” The chapter connects specific types of behaviors (movements, use of material objects, and gestures) to managers’ integrative and divergent roles, and presents two vignettes from a video shadowing study to illustrate the methodology’s potential. This chapter contributes to the middle management strategy process literature by introducing and providing an overview of a potentially powerful, and increasingly practical, research methodology.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.