An Affirmative Critique
Edited by Pascal Dey and Chris Steyaert
Chapter 7: Social entrepreneurship: mythological ‘doublethink’
Earlier chapters in this volume have successfully argued that social entrepreneurship is a dominating ideological myth that preserves the status quo by hiding awkward realities about society. This chapter builds on these themes and calls upon the semiological insights of Barthes (1972) to show that social entrepreneurship is a political myth that subtly frames capitalist thinking through a mind controlling form of Orwellian ‘doublethink’ (Orwell, 1949). Evading such an intoxicating myth is problematic; fortunately following reframing guidance from Lakoff (2004) a means of ideological escape is recommended.
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