Edited by Anders Örtenblad
Chapter 7: Does diffusion cover differentiation? Looking into corporate social responsibility in Asia
The idea of corporate responsibility is not new but the attention it is receiving worldwide seems unprecedented. The difficulties organizations encounter in other countries often relate to the local context, institutions and interpretations. Corporate social responsibility (CSR) is one measurable desired outcome of organizational activity, yet often not much attention is paid to the influence of country context. Focusing on the example of two historic measures of CSR in the US and China, this chapter develops deeper understanding of international corporate responsibility, an important dimension of international business. While this comparison highlights similarities and context-specific differences, the discussion shows how widely diffused new measures in Asia provide a standardized framework while clear differences remain in its selective application. Companies` international CSR in Asia and elsewhere continues to face the challenge of managing the tension between transparency and local responsibility.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.