Research Handbook on Corporate Social Responsibility in Context
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Research Handbook on Corporate Social Responsibility in Context

Edited by Anders Örtenblad

Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, in different cultures, industries and sectors? This book discusses how CSR preferably should be practiced in various generalized contexts. Experts share their knowledge on whether a broad definition of CSR can be practiced as is or if it first has to undergo changes, in as various generalized contexts as Buddhist and Islamic organizations, developing countries, the food processing industry, the shipping industry, and the pharmaceutical industry.
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Chapter 7: Does diffusion cover differentiation? Looking into corporate social responsibility in Asia

Patrick Reinmoeller


The idea of corporate responsibility is not new but the attention it is receiving worldwide seems unprecedented. The difficulties organizations encounter in other countries often relate to the local context, institutions and interpretations. Corporate social responsibility (CSR) is one measurable desired outcome of organizational activity, yet often not much attention is paid to the influence of country context. Focusing on the example of two historic measures of CSR in the US and China, this chapter develops deeper understanding of international corporate responsibility, an important dimension of international business. While this comparison highlights similarities and context-specific differences, the discussion shows how widely diffused new measures in Asia provide a standardized framework while clear differences remain in its selective application. Companies` international CSR in Asia and elsewhere continues to face the challenge of managing the tension between transparency and local responsibility.

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