Research Handbook on Corporate Social Responsibility in Context
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Research Handbook on Corporate Social Responsibility in Context

Edited by Anders Örtenblad

Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, in different cultures, industries and sectors? This book discusses how CSR preferably should be practiced in various generalized contexts. Experts share their knowledge on whether a broad definition of CSR can be practiced as is or if it first has to undergo changes, in as various generalized contexts as Buddhist and Islamic organizations, developing countries, the food processing industry, the shipping industry, and the pharmaceutical industry.
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Chapter 12: Corporate social responsibility in the Greek shipping business

Irene Fafaliou and Tina Aroni


The shipping industry lies at the heart of global commerce, allowing raw materials and finished goods to flow around the world. However, it still remains a risky business and most public references to the shipping industry give prominence to cases of accidents, loss of life at sea and environmental pollution, thus creating a sense of an undisciplined environment. In contrast to this broad misconception, over the last four decades the industry has developed a strict set of rules and mechanisms controlling most – if not all – aspects related to the above criticism. However, compliance with this bundle of regulations does not necessarily imply the development of a corporate social responsibility (CSR) culture for shipping companies. Based on a review of CSR literature, we explore the nature and current practice of CSR within the context of the Greek shipping companies, aiming to offer a framework of thinking ideally suited to such firms and stakeholders. The present research is mainly exploratory and descriptive, based on responses derived via the use of an online questionnaire, focusing on elements of organizational structure that challenge CSR, the extend of understanding and applying CSR, the expected benefits associated with CSR adoption, the management systems and the factors affecting CSR implementation in Greek shipping. Findings indicate that Greek shipping companies are aware of CSR and implement many of its aspects; however, their approach is rather implicit and mainly Greek-centric, with a lack of a common and clear idea of CSR’s broader and multi-dimensional context.

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