Film, Video and Photography
Edited by Robert DeFillippi and Patrik Wikström
Chapter 12: Crowd-sourcing and the evolution of the microstock photography industry: the case of iStockphoto and Getty Images
This chapter examines how a series of digital technology advances in photography transformed the stock photography industry’s value chain and the relationships between creative content contributors and those microstock agencies that aggregated their content for sale to end users. The case study includes an extensive historical review of the stock photography industry in general and two important stock photography players, iStockphoto and Getty Images. The chapter next details how the iStockphoto model of crowd-sourcing creative content is utilized by Getty Images (which acquired iStockphoto in 2006) and is reflected in Getty Images’ current practices and challenges it is facing in content acquisition, contributor relations and its digital platforms for managing both creative content and contributor relations.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.