Capitalizing on Creativity at Work
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Capitalizing on Creativity at Work

Fostering the Implementation of Creative Ideas in Organizations

Edited by Miha Škerlavaj, Matej Černe, Anders Dysvik and Arne Carlsen

How does one implement highly creative ideas in the workplace? Though creativity fuels modern businesses and organizations, imaginative ideas are less likely to be implemented than moderate ones. The crux of this issue is explored as contributors present and analyze remedies for capitalizing on highly creative ideas.
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Chapter 12: Creativity that works: implementing discovery

Arne Carlsen and Liisa Välikangas

Extract

12. Creativity that works: implementing discovery Arne Carlsen and Liisa Välikangas Upon returning from California to Finland in 2008, one of the authors was struck by the different attitude towards ideas at the two sets of industrial culture. In...

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