Capitalizing on Creativity at Work
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Capitalizing on Creativity at Work

Fostering the Implementation of Creative Ideas in Organizations

Edited by Miha Škerlavaj, Matej Černe, Anders Dysvik and Arne Carlsen

How does one implement highly creative ideas in the workplace? Though creativity fuels modern businesses and organizations, imaginative ideas are less likely to be implemented than moderate ones. The crux of this issue is explored as contributors present and analyze remedies for capitalizing on highly creative ideas.
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Chapter 13: Designing and implementing innovative business models

Ivan Župič and Alessandro Giudici

Extract

13. Designing and implementing innovative business models Ivan Župič and Alessandro Giudici INTRODUCTION The concept of business model gained popularity among managers and entrepreneurs during the dot-­com boom in the late 1990s (Zott et al., 201...

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