Fostering the Implementation of Creative Ideas in Organizations
Edited by Miha Škerlavaj, Matej Černe, Anders Dysvik and Arne Carlsen
Chapter 24: Creation of a social media social venture
24. Creation of a social media social venture Benedicte Brøgger INTRODUCTION A business idea is a particular kind of idea. It proposes a new product or service and how to make money from it. A social business idea presents a new solution to a soc...
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