Capitalizing on Creativity at Work
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Capitalizing on Creativity at Work

Fostering the Implementation of Creative Ideas in Organizations

Edited by Miha Škerlavaj, Matej Černe, Anders Dysvik and Arne Carlsen

How does one implement highly creative ideas in the workplace? Though creativity fuels modern businesses and organizations, imaginative ideas are less likely to be implemented than moderate ones. The crux of this issue is explored as contributors present and analyze remedies for capitalizing on highly creative ideas.
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Chapter 24: Creation of a social media social venture

Benedicte Brøgger

Extract

24. Creation of a social media social venture Benedicte Brøgger INTRODUCTION A business idea is a particular kind of idea. It proposes a new product or service and how to make money from it. A social business idea presents a new solution to a soc...

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