Leadership, Innovation and Adoption
Edited by Marina van Geenhuizen, J. Adam Holbrook and Mozhdeh Taheri
Chapter 5: Urban innovation or rural dedication? Contrasts in sociotechnical niche development in photovoltaics in Germany
The focus of this chapter is on socio-technical niches and adoption of photovoltaics (PV) technology, presenting Germany as a case study. By taking a mainly institutional approach and by paying attention to different market segments, the bias in favour of urban areas in sustainability transition studies is avoided. Using eight dimensions, for example topographical nature, building and settlement features, economic structure, socio-economic entrepreneurship and policy agency, it is concluded that both urban and rural areas may enhance PV technology adoption, albeit in different ways. For example, rural areas can act as large-scale providers of ‘greenfield’ installations due to topographical/settlement characteristics. In the segment of civic corporate solar systems, as cooperatives, small-scale opportunities are provided for shareholder funding and local use of solar energy. A third segment, the small-scale roof-mounted systems, with home-owners and local installers as the main actors involved, is found in rural areas, medium-sized cities and in the fringes of larger cities.
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