The Rise to Market Leadership
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The Rise to Market Leadership

New Leading Firms from Emerging Countries

Edited by Franco Malerba, Sunil Mani and Pamela Adams

In recent years many new international market leaders from the BRICS countries have emerged in several manufacturing and service industries. This important study answers a number of crucial questions including, how did these companies rise up to become important players in their respective industries? What is the contribution of systemic and country specific factors? What is the role of internal firm factors in enabling these companies to become market leaders? The book presents evidence from companies in the automotive, pharmaceutical and ICT industries of China, India and Brazil.
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Chapter 9: Conclusions: the rise to market leadership – a dynamic interplay between firms and innovation systems

Pamela Adams, Franco Malerba and Sunil Mani

Extract

9. Conclusions: the rise to market leadership – a dynamic interplay between firms and innovation systems Pamela Adams, Franco Malerba and Sunil Mani 9.1 INTRODUCTION This book examines the histories of ten firms that have risen to market leadersh...

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