Entrepreneurial Ecosystems and the Diffusion of Startups
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Entrepreneurial Ecosystems and the Diffusion of Startups

Edited by Elias G. Carayannis, Giovanni B. Dagnino, Sharon Alvarez and Rosario Faraci

Entrepreneurial Ecosystems and the Diffusion of Startups addresses, for the first time, the emerging notion of entrepreneurial ecosystems. Chapters from leading scholars in the fields of entrepreneurship and strategy explore new ideas and provoke debate in both academia and practice. Covering the emergence, dynamics and management of entrepreneurial ecosystems and offering conceptual tools, experimental evidence and practical examples, this book will be invaluable to those seeking a greater understanding of entrepreneurship and startup strategies, both practitioners and students.
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Chapter 6: Accessing the creative ecosystem: evidence from UK fashion design micro enterprises

Alison Rieple, Jonathan Gander, Paola Pisano, Adrian Haberberg and Emily Longstaff

Abstract

This chapter uses factor and cluster analysis to deepen our understanding of how micro fashion design firms use ecological resources to examine the impact of their ecosystem on the practices of fashion designers. The authors examine the extent to which creative micro enterprises, such as fashion designers, access external resources to compensate for their putative internal deficiencies. They do this by building on a typology of apparel designers and testing whether its combination of market and peer-based orientations explains the behaviour of their sample. They also examine resource nodes: physical sites where actors in a design ecosystem may encounter one another and the material objects that are there, exchange ideas, give and receive emotional support and arrive at a shared understanding of design memes. They finally investigate their role in the transmission of symbolic knowledge and the negotiation of shared meanings and how different types of designers may use them in different ways.

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