Research Handbook on Economic Diplomacy
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Research Handbook on Economic Diplomacy

Bilateral Relations in a Context of Geopolitical Change

Edited by Peter A.G. van Bergeijk and Selwyn J.V. Moons

This Handbook positions economic diplomacy as a multidisciplinary field and presents state of the art research relevant to policy makers and academia around the globe focusing on four themes: the role of economic diplomats, the impact and evaluation of economic diplomacy, politics and trade and emerging markets. It offers academic, business and policy perspectives taking stock of knowledge produced with qualitative and quantitative research on Northern America, Europe, Africa, Asia and Latin America.
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Chapter 3: Business diplomacy: its role for sustainable value chains

Désirée M. van Gorp

Abstract

Defining business (corporate) diplomacy as the management of interfaces between a global company (both SMEs and multinationals) and its multiple non-business counterparts and external constituencies, Désirée van Gorp, discusses how businesses have become important political actors that experience a growing responsibility to respond to global challenges. Discussing the Volkswagen emission scandal, the PUMA safe program and the Avaaz movement, the author distinguishes business diplomacy from spinning and issue management, discusses how local industry and international standards can be important building blocks of sustainable development chains and highlights the role and potential of civil society movements. The author argues that future research in business diplomacy needs to be inter-disciplinary and align the literature on business diplomacy in the fields of international relations and international (business) economics. It is important to incorporate the issue of how technological innovation impacts on the interfaces relevant to companies operating in internationally fragmented value chains.

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