Edited by David Crowther and Linne Lauesen
Chapter 8: Key concerns in longitudinal study design
In terms of phenomena under investigation in any organization, many of them are inherent in changes at individual and organizational levels. Longitudinal research design is typically used to draw up changes during the defined period. This is especially useful when gathering information on the knowledge, skills, opinions, attitudes, and behaviors of individuals that develop across the lifespan or change due to environmental factors in an organization. Longitudinal survey can be conducted in prospective and retrospective ways, and could be either quantitative or qualitative depending on the kind of method used to collect data with the same respondents twice or more. The importance of longitudinal study is in understanding organizations as a way of providing data on the mechanisms and processes through which changes are created. Issues related to CSR can be measured as ‘in’ (examining the behavior of individuals inside an organization) and ‘on’ (examining how an organization is seen from outside) levels.
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