Handbook of Research Methods in Corporate Social Responsibility
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Handbook of Research Methods in Corporate Social Responsibility

Edited by David Crowther and Linne Lauesen

Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area.
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Chapter 13: Analytic autoethnography as a tool to enhance reflection, reflexivity and critical thinking in CSR research

Fernanda de Paiva Duarte

Abstract

Autoethnography is a constructivist approach through which the researcher studies her or his own experience alongside that of participants. In this chapter, I demonstrate the value of autoethnography in research projects on corporate social responsibility (CSR). In such projects, there is often a possibility that the investigator may become part of the research as they interact with the participants. In the case reported here, I became an ‘audience’ for the ‘corporate performances’ organized by the employees of a large mining company in Brazil. I use a vignette based on my personal reflections to demonstrate the benefits of the autoethnographic method in this CSR research project.

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