Edited by David Crowther and Linne Lauesen
Chapter 13: Analytic autoethnography as a tool to enhance reflection, reflexivity and critical thinking in CSR research
Autoethnography is a constructivist approach through which the researcher studies her or his own experience alongside that of participants. In this chapter, I demonstrate the value of autoethnography in research projects on corporate social responsibility (CSR). In such projects, there is often a possibility that the investigator may become part of the research as they interact with the participants. In the case reported here, I became an ‘audience’ for the ‘corporate performances’ organized by the employees of a large mining company in Brazil. I use a vignette based on my personal reflections to demonstrate the benefits of the autoethnographic method in this CSR research project.
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