Edited by David Crowther and Linne Lauesen
Chapter 19: The application of survey methodology in CSR research
This chapter provides guidelines for the design and execution of survey research in Corporate Social Responsibility (CSR). The specific requirements of survey research aimed at gathering and analysing data for theory testing are contrasted with other types of survey research. The focus is motivated by the need to tackle the various issues which arise in the process of survey research. This chapter guides the researcher and presents a systematic picture which synthesizes suitable survey practices for research in the CSR context. This will contribute to an increase in the quality of research and, as a consequence, provide details on the application of surveys in CSR research. Surveys reflect societal change in a way that few other research tools do. Organizations have adopted new methods for selecting telephone samples; these new methods were made possible by the creation of large databases that include all listed telephone numbers. The widespread decline in response rates for all types of surveys has been a problem. In the face of this problem, survey researchers have developed new theories of non-response that build on the persuasion literature in social psychology. Surveys have adopted many new methods of data collection; the new modes reflect technological developments in computing and the emergence of the Internet.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.