Edited by David Crowther and Linne Lauesen
Chapter 24: Theoretical storytelling as a meta-frame for all research methods in corporate social responsibility
Storytelling is a method for improved writing styles often used in fiction, drama, movies, and disciplines that work with a storyline. Academic writing has often been claiming that it differs from stories by its factual content. However, to convince its highly skilled readers, a proper storyline is also needed for the communicating part of writing scientific papers, books, or presentations. Thus, storytelling is as vital for scientific writing as well. This chapter shows the mechanisms of the Narrative Arc with examples from the literature in corporate social responsibility in order to make readers reflect upon their communicative performance. It aims to provide a tool to improve the writing skills of academic writers regardless of research methods.
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