Handbook of Research Methods in Corporate Social Responsibility
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Handbook of Research Methods in Corporate Social Responsibility

Edited by David Crowther and Linne Lauesen

Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area.
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Chapter 24: Theoretical storytelling as a meta-frame for all research methods in corporate social responsibility

Linne Marie Lauesen

Abstract

Storytelling is a method for improved writing styles often used in fiction, drama, movies, and disciplines that work with a storyline. Academic writing has often been claiming that it differs from stories by its factual content. However, to convince its highly skilled readers, a proper storyline is also needed for the communicating part of writing scientific papers, books, or presentations. Thus, storytelling is as vital for scientific writing as well. This chapter shows the mechanisms of the Narrative Arc with examples from the literature in corporate social responsibility in order to make readers reflect upon their communicative performance. It aims to provide a tool to improve the writing skills of academic writers regardless of research methods.

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