Developing, Shaping and Growing Entrepreneurship
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Developing, Shaping and Growing Entrepreneurship

Edited by Alain Fayolle, Paula Kyrö and Francisco Liñán

Developing, Shaping and Growing Entrepreneurship considers the role played by education, research, context and strategy in helping to grow entrepreneurial projects from the initial seed of an idea through to the fruition of success. This book is a wide-ranging examination of the influences on entrepreneurial activity that also asks new questions of entrepreneurship and opens new avenues of research. As such, it will become essential reading for academic researchers and entrepreneurial practitioners alike.
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Chapter 7: Cultural values in the study of a society’s entrepreneurial potential

Immaculada Jaén and Francisco Liñán


This chapter attempts to measure the importance of a region’s cultural values in determining the entrepreneurial intention of each of its members separately. Schwartz’s approach is followed in measuring cultural values, together with Ajzen’s theory of planned behavior with regard to entrepreneurial intentions. The empirical study has been conducted on a sample of 2974 university graduates as part of the VIE project. Results show that a region’s culture indirectly influences the entrepreneurial intention of its members. People in some regions do feel a more positive attitude, subjective norm or perceived behavioral control due to the region’s cultural characteristics. Key words: cultural values, entrepreneurial intention, Spanish regions, value structure, cognitive research.

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