Edited by Alain Fayolle, Paula Kyrö and Francisco Liñán
Chapter 11: How entrepreneurs develop relationships for community ventures within local communities
Many communities have initiated new community-based ventures to develop social wealth. This study builds upon insights from the social embeddedness and entrepreneurial orientation approaches to explore how entrepreneurs develop relationships with resource holders in a community to mobilize resources for new community ventures. The findings derive from a longitudinal case study of two music festivals in rural communities in Norway. I found that the different backgrounds of the entrepreneurs promoted different types of resource mobilization strategies. Entrepreneurs who are embedded in their local communities perform an incremental resource mobilization strategy and build the venture upon existing resources and knowledge within the community. External entrepreneurs perform a more radical resource mobilization strategy by introducing new resources and knowledge to the community. The incremental resource mobilization strategy promotes more embedded relationships between the community venture and the local community, such as closer relationships with a higher level of trust, than the radical resource mobilization strategy. The resource mobilization strategies and the relationships of the venture within the local community co-evolved and changed over time. Key words: community entrepreneurs, community ventures, entrepreneurial orientation, social embeddedness, resource mobilization strategies
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