Edited by Pierre Benckendorff and Anita Zehrer
Chapter 37: The role and responsibilities of industry advisory boards in enhancing the educational experience
The chapter discusses the role and responsibilities of the industry advisory board in academic settings and its impact on the curriculum. Following a discussion on the structure and membership of industry advisory boards, a review of the academic literature is presented with a summary of the major findings. The chapter also introduces a case study of The Rosen College’s Theme Park and Attraction Management Advisory Board and reports on a specific engagement exercise that the board members were involved in as an attempt to enhance the students’ academic experience. The board provided input in the areas of curriculum enhancement, development of student competencies, enhancement of the board’s engagement with the academic institution, and student interaction through guest lectures and other classroom activities.
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