International Perspectives on Business Innovation and Disruption in Design
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International Perspectives on Business Innovation and Disruption in Design

Edited by Robert DeFillippi, Alison Rieple and Patrik Wikström

The third volume of the International Perspectives on Business Innovation and Disruption book series focuses on the role of design innovation in transforming industry practice. An international cast of scholars and practitioners examine how design innovation is impacting the creation of new business models, innovative forms of service delivery, multinational innovation practices, the role of aesthetics and psycho-spatial dynamics in fostering innovation, and the types of design capabilities found in the most innovative businesses worldwide. Theoretically, many of the chapters focus upon design thinking and conceptualize design as a user centered, empathic and participative practice that allows diverse stakeholders to creatively contribute to business innovation.
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Chapter 2: Mobility horizons: design in a disruptive market

Alex Garrett, Cara Wrigley, Nick Russell and Judy Matthews

Extract

2. Mobility horizons: design in a disruptive market Alex Garrett, Cara Wrigley, Nick Russell and Judy Matthews INTRODUCTION In the late 1990s, Clay Christenson’s (1997) research into why successful firms suddenly experienced severe market failure...

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