Edited by Robert DeFillippi, Alison Rieple and Patrik Wikström
Chapter 11: The role of emotion, experience and meaning: the comparative case of Apple and Samsung
11. The role of emotion, experience and meaning: the comparative case of Apple and Samsung Karla Straker and Cara Wrigley INTRODUCTION As the fast pace of change creates the need for greater business flexibility, companies require new strategies ...
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