Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Edited by Natalie Mizik and Dominique M. Hanssens
Chapter 24: Field experimentation: promoting environmentally friendly consumer behavior
This chapter discusses the challenges and rewards of conducting field experiments by sharing the details that went into conducting several large-scale field experiments within hotels. In discussion of the studies, we document three stages of conducting field experiments with outside organizations. The first stage is devoted to advice on outreach, including communication strategies to reach potential organizations. The second stage refers to securing buy-in from key stakeholders and organization partners. Lastly, we detail methodological advice in the implementation stage by highlighting potential concerns and safeguards.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.