Handbook of Marketing Analytics
Show Less

Handbook of Marketing Analytics

Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Edited by Natalie Mizik and Dominique M. Hanssens

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 26: Measuring the long-term effects of public policy: the case of narcotics use and property crime

Keiko I. Powers

Abstract

This chapter uses multivariate time-series methods to study one of the most serious public policy problems, the fight against narcotics abuse. The effects of methadone treatment and legal supervision of narcotics use and criminal activities were assessed by applying cointegration and error correction methods that disentangle the long-term (permanent) and the short-term (temporary) effects of intervention. Overall, the system dynamics among these variables were characterized by long-term rather than short-term relationships. Methadone maintenance treatment demonstrated long-term benefits by reducing narcotics use and criminal activities. Legal supervision, on the other hand, did not reduce either narcotics use or property crime in the long run. The chapter explores the policy implications of these findings.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.