A Research Agenda for Entrepreneurial Cognition and Intention
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A Research Agenda for Entrepreneurial Cognition and Intention

Edited by Malin Brännback and Alan L. Carsrud

A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.
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Chapter 4: A proposed model for the culture’s mode of influence on the entrepreneurial process

Francisco Liñán and Inmaculada Jaén

Abstract

Entrepreneurial intention models are well established in the entrepreneurship literature. However, the rate of transformation from intention into action (start-up behaviour) is relatively low, and little is yet known about the factors that contribute to this transformation. In this chapter, we focus on the role of culture in the entrepreneurial process. We identify two components of culture (values and practices) and argue that their mode of influence is different. Although cultural values shape personal motivations, attitudes and intentions, cultural practices affect the actual start-up behaviour. The interaction with the economic conditions is also considered. An integrative model for the culture’s mode of influence on the entrepreneurial process is proposed.

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