A Research Agenda for Entrepreneurial Cognition and Intention
Show Less

A Research Agenda for Entrepreneurial Cognition and Intention

Edited by Malin Brännback and Alan L. Carsrud

A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 6: Implementation intentions: the when, where, and how of entrepreneurial intentions’ influence on behavior

Leon Schjoedt

Abstract

Application of the Theory of Planned Behavior (TPB), or parts of it, is common in entrepreneurship research to predict intention to start a new venture, entrepreneurial intention. Very limited research has examined the relationship between entrepreneurial intentions and the subsequent enactment of those intentions. Even though TPB is considered sufficient and enjoys impressive meta-analytical support, research on the association between intentions and behavior is wanting. Implementation intentions hold potential to shed light upon the intention-behavior relationship, conceptually and empirically. Thus, the purpose of this chapter is to draw attention to implementation intentions for future research to enhance explanation and prediction of when, where, and how some, but not others, enact their entrepreneurial intentions by launching new ventures.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.