A Research Agenda for Entrepreneurial Cognition and Intention
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A Research Agenda for Entrepreneurial Cognition and Intention

Edited by Malin Brännback and Alan L. Carsrud

A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.
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Chapter 7: Revisiting entrepreneurial motivation and opportunity recognition

Ronit Yitshaki and Fredric Kropp


Research in entrepreneurial motivation often suffers from narrow theoretical articulation and a lack of integration of the psychological, cognitive, and affective aspects. Over the past decade there has been renewed interest in affective components of entrepreneurial motivation including passion, compassion, and founder’s self- and social identities and the role they play in opportunity recognition and venture formation. This chapter provides a new understanding of entrepreneurial motivation based on an integrative review of cognitive and affective motivational constructs and opportunity recognition. We developed a process model and provide directions for future research.

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