A Research Agenda for Entrepreneurial Cognition and Intention
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A Research Agenda for Entrepreneurial Cognition and Intention

Edited by Malin Brännback and Alan L. Carsrud

A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.
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Chapter 10: The co-development process of new venture ideas and entrepreneurs’ learning

Tadeu F. Nogueira and Gry A. Alsos


Extant literature recognizes the important role of learning in the entrepreneurial process. However, few studies have explored how learning takes place in a mutual interaction with new venture ideas (NVI). This paper aims to build theoretical understanding about the interplays between the development of NVIs and entrepreneurs’ learning. In our inductive multiple-case study with six entrepreneurs in Norway, we find that NVIs trigger the learning of entrepreneurs at several occasions and, by transforming experiences into knowledge, entrepreneurs further develop the NVIs. This paper emphasizes the mechanisms of this co-development process.

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