Edited by Friederike Welter and William B. Gartner
Chapter 2: Understanding entrepreneurial cognitions through the lenses of context
In this chapter we will argue that researchers have largely ignored the role of context when looking at entrepreneurial cognitions, intentions and motivations, by using various ‘control variables’ to eliminate what many perceive as ‘error variance’ but, which often have enormous impact on the workings of the entrepreneurial mind. To us the role of context must become a critical part of future work on entrepreneurial cognitions. Context and cognition are not two separate entities like micro and macro, but are intertwined.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.