A Research Agenda for Entrepreneurship and Context
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A Research Agenda for Entrepreneurship and Context

Edited by Friederike Welter and William B. Gartner

There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.
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Chapter 4: Let them eat bricolage? Towards a contextualized notion of inequality of entrepreneurial opportunity

Ted Baker and E. Erin Powell


Current notions of opportunity in the entrepreneurship literature render important issues of inequality of opportunity largely invisible. Attempts to show how entrepreneurs can cope with disadvantage through behaviours such as ‘bricolage’ can sometimes serve as inadvertent apologias for structural disadvantage. We propose a number of antidotes, including: the embrace of an older and more robust notion of opportunity, greater attention to subfields of research that explore responses to disadvantage and adversity – especially as these fit into the life course of the entrepreneur, expansion of promising theory and research around entrepreneurial identity, and more generally, recognition that entrepreneurship needs to be better contextualized in terms of structural patterns of stratification and inequality of opportunity.

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