A Research Agenda for Entrepreneurship and Context
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A Research Agenda for Entrepreneurship and Context

Edited by Friederike Welter and William B. Gartner

There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.
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Chapter 12: Narrating context

William B. Gartner


This chapter is about the context of writing about context. The chapter uses, loosely, ideas from narrative studies to explore facets of scholarship on context in entrepreneurship. While the chapter, in some respects, might be seen as a methods chapter, that is, a chapter on ways to research and write about context, the chapter would be more useful if it is read as an opportunity to consider the context of the context of scholarship, itself. That is, ‘scholarship’, (for example, what is written in this book) is, in itself, a context for writing about context. In such a context, then, one might find it profitable to consider the reader, writer and the text (itself) as aspects of what ‘narrating context’ is. As a way to emphasize the unique contextual aspects of scholarly writing, this chapter utilizes a form that is ‘non-scholarly and non-contextual’ as a way to heighten the sensibility of context in contextualizing entrepreneurship scholarship.

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