New Themes in Institutional Analysis
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New Themes in Institutional Analysis

Topics and Issues from European Research

Edited by Georg Krücken, Carmelo Mazza, Renate E. Meyer and Peter Walgenbach

Institutional theory has become one of the dominant organizational approaches in recent decades. Its roots can be traced to Europe, and an important intellectual objective of this book is to examine North American theory strands and reconnect them with European research traditions. In addition, this book focuses on how organizations and individuals handle heterogeneous and challenging social conditions which are subsequently reflected in various forms of change.
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Chapter 10: Professional emergence and boundary work in the Italian wine industry: ‘Nella botte piccola c’è il vino buono’

Marco Bottura, Raffaele Corrado, Bernard Forgues and Vincenza Odorici


Marco Bottura, Raffaele Corrado, Bernard Forgues, and Vincenza Odorici focus on the issue of field-level change by discussing the transformation of the Italian wine industry. Conceptually, apart from different strands of institutional thought, they make particular use of the sociology of professions and the concept of boundary objects in the social studies of science and technology. By applying network analysis, they show the emergence of a new field structure where experts, consultants, ratings and rankings increasingly shape the field. Professional winemakers are of outstanding importance here, as they spread their expert knowledge throughout the network and connect wineries and, ultimately, their products in a hitherto unknown way.

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