Handbook of Research on New Product Development
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Handbook of Research on New Product Development

Edited by Peter N. Golder and Debanjan Mitra

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
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Chapter 7: Digital multisided platforms: an innovation research agenda

Raji Srinivasan and Nandini Ramani

Abstract

Digital multisided platforms (DMP), which create value by connecting diverse individuals seeking exchange, are disrupting several industries. DMP offer a rich source of market opportunities for some firms (including the owner of the platform) and threats for other firms (incumbents operating in the space). DMP have several distinct features such as the motivations of users and the business model that are different from traditional value chains and non-digital multisided platforms. The central thesis of this chapter is that these distinctive features of DMP have substantial implications not only for companies operating them, but also for companies outside the platform (e.g., marketers interested in reaching users of the platform) and companies outside the industry boundaries of the digital multisided platform (e.g., traditional brick-and-mortar industries such as hotels and taxi cab businesses affected by DMP). In this chapter, the authors discuss three types of DMP, outline key aspects of DMP, describe their effects on business practice, and identify key questions for future research.

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