Handbook of Research on New Product Development
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Handbook of Research on New Product Development

Edited by Peter N. Golder and Debanjan Mitra

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
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Chapter 8: Innovation in China and India

Eden Yin and Jaideep C. Prabhu


China and India are two of the world’s largest and fastest growing economies. Increasingly, these economies are moving from low-end manufacturing and services to being driven by innovation. This chapter reviews the innovation landscape of China and India and documents the innovation activities of multinationals and domestic firms in the two countries. It identifies similarities and differences in the innovation approaches of firms in these countries and ends with a discussion of the implications of innovation in China and India for research and practice. In terms of practice, the chapter considers how Western multinationals can address the challenges that China and India pose as these countries accelerate their focus on innovation.

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