Handbook of Research on New Product Development
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Handbook of Research on New Product Development

Edited by Peter N. Golder and Debanjan Mitra

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
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Chapter 17: A review of crowdfunding research and findings

Venkat Kuppuswamy and Barry L. Bayus

Abstract

Crowdfunding is a relatively new form of venture financing that allows entrepreneurs to appeal directly to the general public (i.e., the “crowd”) for help getting their innovative ideas off the ground. Due to the growing number of online crowdfunding communities and availability of public data, academic research is beginning to explore the drivers behind successfully crowdfunded projects. In this chapter, we summarize key findings from reward-based, lending-based, equity-based, and donation-based crowdfunding studies. Based on our review, we propose several promising directions for future research.

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