Handbook of Research on New Product Development
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Handbook of Research on New Product Development

Edited by Peter N. Golder and Debanjan Mitra

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
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Chapter 18: Antecedents, consequences, and the mediating role of innovation: empirical generalizations

Leslie H. Vincent, Sundar G. Bharadwaj and Goutam Challagalla

Abstract

This chapter synthesizes empirical studies and extends the understanding of relationships among the correlates (antecedents and/or outcomes) of innovation in organizations. The study draws upon a meta-analytic database of 416 independent samples and examines 27 determinants and three outcomes of innovation. The meta-analysis finds that innovation is positively related to efficiency and subjective performance. Past innovation and organizational factors, namely, communication and interfunctional coordination, have the largest effect size as antecedents of innovation. Other antecedents with moderate level effect sizes include resources, urbanization, customer orientation, openness to change, networks, and specialization. Moreover, the presence of an innovation champion and professionalization are important antecedents. A multivariate-based generalized least squares (GLS) moderator analysis indicates that measurement factors and research design considerations significantly bias observed effect sizes. Post hoc analyses highlight the differences among innovation relationships across different types of innovations (i.e., product versus process; radical versus incremental). For example, for studies that focus only on product innovation, the relationship between innovation and performance is positive and significantly different from zero.

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