Emerging Dynamics of Sustainability in Multinational Enterprises
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Emerging Dynamics of Sustainability in Multinational Enterprises

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

This review addresses some of the pertinent questions arising out of the fast changing dynamics of sustainability development in multinational enterprises focusing their strategies, practices and models on emerging economies. Contributors from India, Europe and the United States offer fresh perspectives on strategic considerations for firms as well as case material.
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Chapter 6: Implications for multinational enterprises seeking a sustainable virtual environment using the building blocks of social media

Thierry Houé, Klaus N. Schmidt and Renato Guimaraes

Extract

6. Implications for multinational enterprises seeking a sustainable virtual environment using the building blocks of social media Thierry Houé, Klaus N. Schmidt and Renato Guimaraes 6.1 INTRODUCTION Social media symbolize a new and challenging wo...

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