Emerging Dynamics of Sustainability in Multinational Enterprises
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Emerging Dynamics of Sustainability in Multinational Enterprises

Edited by John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. Kar

This review addresses some of the pertinent questions arising out of the fast changing dynamics of sustainability development in multinational enterprises focusing their strategies, practices and models on emerging economies. Contributors from India, Europe and the United States offer fresh perspectives on strategic considerations for firms as well as case material.
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Chapter 8: Sustainable development through consumer well-being and life satisfaction: preliminary findings and strategy implications from study in India

Sanjay K. Jain and Parul Goel

Extract

8. Sustainable development through consumer well-­being and life satisfaction: preliminary findings and strategy implications from study in India Sanjay K. Jain and Parul Goel 8.1 INTRODUCTION The last three decades have witnessed an increasing c...

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