Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
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- Handbook on Place Branding and Marketing
- Chapter 1: The state of the art: from country-of-origin to strategies for economic development
- Chapter 2: A strategic spatial planning approach to regional branding: challenges and opportunities
- Chapter 3: The Cultural Branding Matrix: framing the relation between cultural institutions and city branding
- Chapter 4: ‘Like a pair of worn-out slippers’: place attraction factors among return migrants to peripheral places
- Chapter 5: Place brand meaning-making: culture, ethos and habitus
- Chapter 6: ‘I love this place’: tourists’ destination brand love
- Chapter 7: Programmatic authenticity: culinary place branding in Greenland
- Chapter 8: Smell it, taste it, hear it, touch it and see it to make sense of this place
- Chapter 9: Multisensory place branding: a manifesto for research
- Chapter 10: Place branding and place narratives
- Chapter 11: Place Brand Biography: something special or same old story?
- Chapter 12: Mobility, marketing, and the experience of the city
- Chapter 13: Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding
- Chapter 14: Trends and final remarks
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Chapter 1: The state of the art: from country-of-origin to strategies for economic development
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