Beyond Plain Packaging
Edited by Alberto Alemanno and Enrico Bonadio
Chapter 3: Trademarks, tobacco, health: brokerage by fundamental rights?
JOBNAME: Alemanno PAGE: 1 SESS: 9 OUTPUT: Fri Aug 19 12:42:21 2016 3. Trademarks, tobacco, health: brokerage by fundamental rights? Matthew J Elsmore1 1 INTRODUCTION Trademark law protects the ways the market distinguishes lawful products for sale...
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