The New Intellectual Property of Health
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The New Intellectual Property of Health

Beyond Plain Packaging

Edited by Alberto Alemanno and Enrico Bonadio

This timely book provides the first legal and policy analysis of the intellectual property (IP) aspects of a rapidly-growing category of regulatory measures affecting the presentation and advertising of certain health-related goods, namely tobacco, alcohol, food, and pharmaceuticals.
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Chapter 4: Trademarks in the pharmaceutical sector: the dynamic between brands, proprietary names and labelling regulations

Jeremy Blum

Extract

JOBNAME: Alemanno PAGE: 1 SESS: 6 OUTPUT: Fri Aug 19 12:42:21 2016 4. Trademarks in the pharmaceutical sector: the dynamic between brands, proprietary names and labelling regulations Jeremy Blum INTRODUCTION The ever-increasing regulation of pharm...

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